Sam is an independent designer and creative director who makes complex things clear, from the products people use to the systems teams build them with.
He partners with Cake & Arrow to build digital products and design systems for the insurance industry, and has collaborated with Big Medium on large-scale design systems for Cigna, Principal, and Ulta.
Before that, he was the founding creative director of Genome, helping launch its brand, magazine, and online presence. His work has been recognized by the Society of Publication Designers, Communication Arts, Print, and Graphis.